Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

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From begging engineers to writing Regex: AI's marketing measurement revolution
Six ways I use AI for measurement work and why technical democratization can hurt your competitive advantage
 • 
Barbara Galiza
2
How to move from tCPA to tROAS with conversion value prediction
We cover how to optimize paid campaigns for the most valuable users by leveraging predicted conversion values, like lead scoring
 • 
Barbara Galiza
 and 
David Loris
Marketing metrics you shouldn’t take at face value, and why
Measuring data can be just as important as ignoring data. We cover different metrics that you should pay extra attention to before committing to…
 • 
Barbara Galiza
Behind 021: How I help companies turn marketing data into marketing performance
An overview of the projects I work on and how I help companies achieve their business goals with better decision making + data signals
 • 
Barbara Galiza
Tackling marketing attribution: key learnings from our Attribution Masterclass
What we've taught on measuring true campaign performance and proving marketing ROI.
 • 
Barbara Galiza
A step-by-step guide on measuring ROAS for paid campaigns
We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.
 • 
Barbara Galiza
2
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
Eight measurement strategies to optimize marketing measurement, reduce wasted ad spend, and make data-driven decisions at scale.
 • 
Barbara Galiza
How to Measure Affiliate Marketing
We cover how MMM, coupons, bottom funnel and top of funnel metrics can help you understand the performance of your affiliate campaigns.
 • 
Barbara Galiza
, 
Mike Currey
, and 
Lacie Thompson
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io
 • 
Barbara Galiza
How to measure PLS (product-led sales) motions
We cover the differences between measuring product-led sales and product-led growth motions, and what metrics to define for each
 • 
Barbara Galiza
 and 
Sarah Krasnik Bedell
1
How to build marketing reports that calculate campaigns' ROI
We cover how Mixpanel’s different attributions models can answer burning marketing questions on campaigns’ impact that go beyond CAC
 • 
Barbara Galiza
You don’t have a “data problem”
Five different marketing data issues companies face—from data quality to data activation—and how to tackle them.
 • 
Barbara Galiza
Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Helping marketers make sense of data, from zero to one. Learn about marketing attribution, growth models, incrementality, and more.
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Marketing measurement and analytics | 021 Newsletter

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