The Marketing Analytics Freelancer That Can Help You With Those Damn Marketing Measurement Problems

Hi! I’m a marketing measurement specialist with ~15 years of experience.

I’ve worked with brands like WeTransfer, Microsoft and Veed to confidently measure marketing results, scale advertising spend and optimize campaigns.

I can help you:

• “Fix” attribution • Set up marketing attribution (MTA, MMM, incrementality) that you can trust, for the different types of campaigns you run.

• Audit and troubleshoot tracking • Investigate cross-platform discrepancies, troubleshoot errors, audit ad platform tracking, fix or roll-out new events.

• Drive campaign ROAS • Leverage granular data analysis to identify the best performing strategies and implement data activation for improving campaign performance.

• Activate data • Use CDPs, Tag Managers or APIs to set up optimization events, audience exclusions, lead scoring, customer predicting and other tactics to improve signals sent to the data platforms.

• Identify and prioritize initiatives • Calculate future impact on revenue from different marketing initiatives with a Growth Model. Read my case study with WeTransfer.

• Monitor errors • Proactively identify tracking issues or fraud that can harm your campaigns by monitoring sudden changes. Read my article on discrepancy monitoring.

I offer Marketing Analysts audits and Marketing Analytics Implementation retainers. If you’re interested in learning about how we could work together, schedule a free 15-min consultation call below: