"Some personal news"
This isn't your usual 021 issue. No marketing measurement advice today, just some personal news and a request.
Welcome to an atypical edition of 021 Newsletter. There’s no marketing measurement advice today, just some personal news and a request. (Because surprise: I need help.)
Here's what's happening: last month-ish, I've launched FixMyTracking, a new service that helps advertisers fix broken ad platform conversion tracking. (Yes, it’s a descriptive name.) And I'm hiring someone to work with me part-time, freelance, remote.
I launched FixMyTracking to fix the thing that breaks every campaign
Every project I took started with the same broken foundation
For over 10 years, I've helped teams improve campaign performance through better data. First as a growth marketer, then as a freelancer.
And I kept seeing the same pattern: smart marketers. Solid creative. Decent strategy. But tracking was broken or, at the very least, tracking the wrong thing. So campaigns couldn't optimize.
Conversion events were missing, misfiring, duplicating, or poorly mapped. Sometimes the data was working, but teams didn't trust it, so decisions stalled.
Either way, the outcome was identical: wasted spend, confused teams, and performance that never matched potential. As a defensive mechanism, marketers often turned to manual control: splitting ad sets, tweaking bids manually, debating attribution windows. Not harvesting the best of 2025’s algorithms.
And here's the kicker: Every project I took on started with fixing this foundation. No MMM, no incrementality modeling, no sophisticated ROAS analysis until there was confidence the basics were bulletproof.
So I built FixMyTracking to solve exactly that problem.
It's a one-time audit that actually fixes your conversion tracking
FixMyTracking is a comprehensive, one-time audit of your conversion tracking setup across platforms like Meta, Google Ads, TikTok, and more. You get a thorough investigation of all your conversion signals, a detailed blueprint showing what's broken and exactly how to fix it, plus a wrap-up call to walk through results and plan next steps.
No retainers. No junior analysts. No outsourcing to overseas teams. Just clear, actionable fixes so your ad platforms can finally optimize properly.
If your campaigns feel stuck and you suspect tracking might be the culprit, you can book a quick call to see if it's a fit.
I'm hiring someone who gets excited about debugging conversion events
Launching FixMyTracking is a big step for me. It's the first time I've transformed part of my consulting work into its own brand. While I'm excited, I also know I can't scale it alone.
So I'm hiring.
If you get genuine satisfaction from hunting down rogue conversion events, debugging CAPI setups, or untangling messy UTM schemes, this role might be perfect for you.
The role is part-time, freelance, remote, focused on technical tracking audits for paid media. It's ideal for marketing analysts or technical marketers who want to go deeper into signals, not just surface-level reporting.
You'll work directly with me (no corporate layers or middle management). You'll see firsthand how high-growth teams use and misuse their marketing data. And you'll get an inside look at how a premium solo consultancy actually operates.
Read the full job description and application process here. Please please please (how Sabrina Carpenter of me) forward this to anyone who might be interested.
What I'm hoping for (and how you can help if you want)
So that's my news: FixMyTracking is officially live, and I'm hiring (and admittedly a little nervous about it). If you've read this far, thank you for being part of this journey.
If you want to share this job posting with a sharp marketing analyst you know, I'd genuinely appreciate it. If you want to book a FixMyTracking consultation, the initial call is free. Or if you just want to send encouragement, I'll take that too.
Thanks for reading an atypical issue. Regular marketing measurement content returns next time.
Congrats on launching!