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How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
We cover the different types of data assets that should be audited, when and how often you should do audit them and what you should have in hands at the…
Dec 4
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Barbara Galiza
1
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How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
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Launching 021 Newsletter, on marketing data
Covering how marketers can best leverage data; from measurement to strategy.
Oct 31
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Barbara Galiza
3
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Launching 021 Newsletter, on marketing data
www.021newsletter.com
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with…
Oct 17
•
Barbara Galiza
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
www.021newsletter.com
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How to Create, Maintain and Use a Testing Roadmap
A maintained testing roadmap should help you achieve high testing cadence, define actionable next steps and communicate insights to the relevant…
Sep 21
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Barbara Galiza
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How to Create, Maintain and Use a Testing Roadmap
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Unlocking Insights with Paid Media Testing
We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.
Aug 10
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Barbara Galiza
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Unlocking Insights with Paid Media Testing
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Why you need less metrics, but more segments
By segmenting your users or leads by source, audience and messaging, you generate learnings for your overarching marketing strategy.
Jun 21
•
Barbara Galiza
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Why you need less metrics, but more segments
www.021newsletter.com
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Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
We’re all tired of measuring brand awareness campaigns with bogus metrics like CPM and Reach. Could “Attention Metrics” be the solution? We break down…
Jun 13
•
Barbara Galiza
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Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
www.021newsletter.com
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Using Google Analytics as a starting point for marketing analysis
No one loves Google Analytics, but it provides fast and valuable insights when getting started with a new client. We cover what metrics and dimensions…
May 23
•
Barbara Galiza
3
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Using Google Analytics as a starting point for marketing analysis
www.021newsletter.com
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Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them
Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to…
May 4
•
Barbara Galiza
3
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Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them
www.021newsletter.com
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How to Get Attribution Right: The Minimum Data Requirements For SaaS
If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, I’ll show how I helped a SaaS company set up their…
Jun 7, 2022
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Barbara Galiza
2
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How to Get Attribution Right: The Minimum Data Requirements For SaaS
www.021newsletter.com
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Five Ways to Grow Through SEO That Are Not Content Marketing
How brands like Shopify, TripAdvisor, Veed generate quality organic search traffic
Feb 22, 2022
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Barbara Galiza
3
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Five Ways to Grow Through SEO That Are Not Content Marketing
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How I prioritise for growth & the cost of postponement
Certain activities — SEO, funnel optimisation, attribution — are a ticking clock. Why should you work on them sooner rather than later?
Oct 5, 2020
•
Barbara Galiza
3
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How I prioritise for growth & the cost of postponement
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021 Newsletter
Helping marketers make sense of data, from zero to one.
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021 Newsletter
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021 Newsletter
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021 Newsletter
Helping marketers make sense of data, from zero to one.
By Barbara Galiza
· Launched 4 years ago
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