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The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
Eight measurement strategies to optimize marketing measurement, reduce wasted ad spend, and make data-driven decisions at scale.
15 hrs ago
•
Barbara Galiza
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Marketing measurement and analytics | 021 Newsletter
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
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How to Measure Affiliate Marketing
We cover how MMM, coupons, bottom funnel and top of funnel metrics can help you understand the performance of your affiliate campaigns.
Jan 7
•
Barbara Galiza
,
Mike Currey
, and
Lacie Thompson
1
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Marketing measurement and analytics | 021 Newsletter
How to Measure Affiliate Marketing
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December 2024
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io
Dec 12, 2024
•
Barbara Galiza
3
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Marketing measurement and analytics | 021 Newsletter
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
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November 2024
How to measure PLS (product-led sales) motions
We cover the differences between measuring product-led sales and product-led growth motions, and what metrics to define for each
Nov 21, 2024
•
Barbara Galiza
and
Sarah Krasnik Bedell
5
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Marketing measurement and analytics | 021 Newsletter
How to measure PLS (product-led sales) motions
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October 2024
How to build marketing reports that calculate campaigns' ROI
We cover how Mixpanel’s different attributions models can answer burning marketing questions on campaigns’ impact that go beyond CAC
Oct 22, 2024
•
Barbara Galiza
6
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Marketing measurement and analytics | 021 Newsletter
How to build marketing reports that calculate campaigns' ROI
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You don’t have a “data problem”
Five different marketing data issues companies face—from data quality to data activation—and how to tackle them.
Oct 3, 2024
•
Barbara Galiza
4
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Marketing measurement and analytics | 021 Newsletter
You don’t have a “data problem”
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September 2024
What I’ve learned writing 20+ case studies for dbt Labs
The data issues companies face, what drives them to change course and what can turn data teams into profit centres.
Sep 5, 2024
•
Barbara Galiza
3
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Marketing measurement and analytics | 021 Newsletter
What I’ve learned writing 20+ case studies for dbt Labs
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August 2024
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing…
Aug 8, 2024
•
Barbara Galiza
7
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Marketing measurement and analytics | 021 Newsletter
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
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July 2024
Mastering Marketing Discrepancies: A Guide to Monitoring Paid Media Metrics
Discrepancies in attribution data are inevitable. This guide will walk you through the steps to effectively measure and monitor reporting discrepancies…
Jul 16, 2024
•
Barbara Galiza
4
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Marketing measurement and analytics | 021 Newsletter
Mastering Marketing Discrepancies: A Guide to Monitoring Paid Media Metrics
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June 2024
How to identify, measure, and spend on "difficult-to-track" marketing strategies
It's tough to track brand, video and newsletter ads—but that doesn't mean it doesn't drive results. We cover how to measure their ROI and unlock new…
Jun 6, 2024
•
Barbara Galiza
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Marketing measurement and analytics | 021 Newsletter
How to identify, measure, and spend on "difficult-to-track" marketing strategies
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May 2024
Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)
Paid Search has a risk of “cannibalising” Organic Search. I cover how to measure incrementality for this strategy. (Includes Google Sheet Template)
May 7, 2024
•
Barbara Galiza
1
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Marketing measurement and analytics | 021 Newsletter
Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)
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April 2024
The consequences of privacy features and regulations for consumers
Ever since Apple rolled out ATT I’ve been asking friends to click “allow tracking”. In this article, I explain why—like I do to my non-marketing…
Apr 10, 2024
•
Barbara Galiza
3
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Marketing measurement and analytics | 021 Newsletter
The consequences of privacy features and regulations for consumers
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