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Mastering Marketing Discrepancies: A Guide to Monitoring Paid Media Metrics
Discrepancies in attribution data are inevitable. This guide will walk you through the steps to effectively measure and monitor reporting discrepancies…
Jul 16
•
Barbara Galiza
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Mastering Marketing Discrepancies: A Guide to Monitoring Paid Media Metrics
www.021newsletter.com
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June 2024
How to identify, measure, and spend on "difficult-to-track" marketing strategies
It's tough to track brand, video and newsletter ads—but that doesn't mean it doesn't drive results. We cover how to measure their ROI and unlock new…
Jun 6
•
Barbara Galiza
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How to identify, measure, and spend on "difficult-to-track" marketing strategies
www.021newsletter.com
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May 2024
Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)
Paid Search has a risk of “cannibalising” Organic Search. I cover how to measure incrementality for this strategy. (Includes Google Sheet Template)
May 7
•
Barbara Galiza
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Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)
www.021newsletter.com
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April 2024
The consequences of privacy features and regulations for consumers
Ever since Apple rolled out ATT I’ve been asking friends to click “allow tracking”. In this article, I explain why—like I do to my non-marketing…
Apr 10
•
Barbara Galiza
3
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The consequences of privacy features and regulations for consumers
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March 2024
When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get…
Mar 14
•
Barbara Galiza
and
Pranav Piyush
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When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
www.021newsletter.com
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February 2024
How to Improve Paid Media Analysis and Performance with Naming Conventions
Naming conventions enable you to 1) join disparate data sources, 2) segment reporting; and 3) create audiences. We cover their benefits and best…
Feb 7
•
Barbara Galiza
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How to Improve Paid Media Analysis and Performance with Naming Conventions
www.021newsletter.com
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January 2024
How do audit a company’s performance marketing campaigns
Paid media needs a lot more than just tweaks for optimal results. We cover what should be investigated during a performance marketing audit and how to…
Jan 8
•
Barbara Galiza
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How do audit a company’s performance marketing campaigns
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December 2023
How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
We cover the different types of data assets that should be audited, when and how often you should do audit them and what you should have in hands at the…
Dec 4, 2023
•
Barbara Galiza
3
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How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
www.021newsletter.com
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October 2023
Launching 021 Newsletter, on marketing data
Covering how marketers can best leverage data; from measurement to strategy.
Oct 31, 2023
•
Barbara Galiza
3
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Launching 021 Newsletter, on marketing data
www.021newsletter.com
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with…
Oct 17, 2023
•
Barbara Galiza
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Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
www.021newsletter.com
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September 2023
How to Create, Maintain and Use a Testing Roadmap
A maintained testing roadmap should help you achieve high testing cadence, define actionable next steps and communicate insights to the relevant…
Sep 21, 2023
•
Barbara Galiza
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How to Create, Maintain and Use a Testing Roadmap
www.021newsletter.com
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August 2023
Unlocking Insights with Paid Media Testing
We dive into how to use split-testing on performance marketing to uncover insights on your audience and validate acquisition initiatives.
Aug 10, 2023
•
Barbara Galiza
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Unlocking Insights with Paid Media Testing
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