Subscribe
Sign in
Home
Contribute
🌟 Work With Me 🌟
Attribution
About
Latest
Top
Discussions
Marketing metrics you shouldn’t take at face value, and why
Measuring data can be just as important as ignoring data. We cover different metrics that you should pay extra attention to before committing to…
Apr 17
•
Barbara Galiza
4
Share this post
Marketing measurement and analytics | 021 Newsletter
Marketing metrics you shouldn’t take at face value, and why
Copy link
Facebook
Email
Notes
More
Behind 021: How I help companies turn marketing data into marketing performance
An overview of the projects I work on and how I help companies achieve their business goals with better decision making + data signals
Apr 13
•
Barbara Galiza
2
Share this post
Marketing measurement and analytics | 021 Newsletter
Behind 021: How I help companies turn marketing data into marketing performance
Copy link
Facebook
Email
Notes
More
March 2025
Tackling marketing attribution: key learnings from our Attribution Masterclass
What we've taught on measuring true campaign performance and proving marketing ROI.
Mar 11
•
Barbara Galiza
6
Share this post
Marketing measurement and analytics | 021 Newsletter
Tackling marketing attribution: key learnings from our Attribution Masterclass
Copy link
Facebook
Email
Notes
More
February 2025
A step-by-step guide on measuring ROAS for paid campaigns
We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.
Feb 11
•
Barbara Galiza
5
Share this post
Marketing measurement and analytics | 021 Newsletter
A step-by-step guide on measuring ROAS for paid campaigns
Copy link
Facebook
Email
Notes
More
2
January 2025
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
Eight measurement strategies to optimize marketing measurement, reduce wasted ad spend, and make data-driven decisions at scale.
Jan 23
•
Barbara Galiza
5
Share this post
Marketing measurement and analytics | 021 Newsletter
The Ultimate Guide of The Best Marketing Measurement Practices For $1M+ Annual Paid Media Spend
Copy link
Facebook
Email
Notes
More
How to Measure Affiliate Marketing
We cover how MMM, coupons, bottom funnel and top of funnel metrics can help you understand the performance of your affiliate campaigns.
Jan 7
•
Barbara Galiza
,
Mike Currey
, and
Lacie Thompson
2
Share this post
Marketing measurement and analytics | 021 Newsletter
How to Measure Affiliate Marketing
Copy link
Facebook
Email
Notes
More
December 2024
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io
Dec 12, 2024
•
Barbara Galiza
4
Share this post
Marketing measurement and analytics | 021 Newsletter
How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC
Copy link
Facebook
Email
Notes
More
November 2024
How to measure PLS (product-led sales) motions
We cover the differences between measuring product-led sales and product-led growth motions, and what metrics to define for each
Nov 21, 2024
•
Barbara Galiza
and
Sarah Krasnik Bedell
5
Share this post
Marketing measurement and analytics | 021 Newsletter
How to measure PLS (product-led sales) motions
Copy link
Facebook
Email
Notes
More
1
October 2024
How to build marketing reports that calculate campaigns' ROI
We cover how Mixpanel’s different attributions models can answer burning marketing questions on campaigns’ impact that go beyond CAC
Oct 22, 2024
•
Barbara Galiza
7
Share this post
Marketing measurement and analytics | 021 Newsletter
How to build marketing reports that calculate campaigns' ROI
Copy link
Facebook
Email
Notes
More
You don’t have a “data problem”
Five different marketing data issues companies face—from data quality to data activation—and how to tackle them.
Oct 3, 2024
•
Barbara Galiza
4
Share this post
Marketing measurement and analytics | 021 Newsletter
You don’t have a “data problem”
Copy link
Facebook
Email
Notes
More
September 2024
What I’ve learned writing 20+ case studies for dbt Labs
The data issues companies face, what drives them to change course and what can turn data teams into profit centres.
Sep 5, 2024
•
Barbara Galiza
4
Share this post
Marketing measurement and analytics | 021 Newsletter
What I’ve learned writing 20+ case studies for dbt Labs
Copy link
Facebook
Email
Notes
More
August 2024
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing…
Aug 8, 2024
•
Barbara Galiza
8
Share this post
Marketing measurement and analytics | 021 Newsletter
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
