Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

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Sitemap - 2024 - Marketing measurement and analytics | 021 Newsletter

How granular reporting helped VEED.io increase 6-figure monthly Paid Search spend while flatlining CAC

Learn about marketing attribution

The Marketing Analytics Freelancer That Can Help You With Those Damn Marketing Measurement Problems

Share your marketing analytics project in 021 Newsletter

How to measure PLS (product-led sales) motions

How to build marketing reports that calculate campaigns' ROI

You don’t have a “data problem”

What I’ve learned writing 20+ case studies for dbt Labs

How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities

Mastering Marketing Discrepancies: A Guide to Monitoring Paid Media Metrics

How to identify, measure, and spend on "difficult-to-track" marketing strategies

Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)

The consequences of privacy features and regulations for consumers

When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement

How to Improve Paid Media Analysis and Performance with Naming Conventions

How do audit a company’s performance marketing campaigns

© 2025 Barbara Galiza
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