Sitemap - 2023 - Marketing measurement and analytics | 021 Newsletter
How to audit a company’s marketing analytics infrastructure (+ a checklist to do it yourself)
Launching 021 Newsletter, on marketing data
Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
How to Create, Maintain and Use a Testing Roadmap
Unlocking Insights with Paid Media Testing
Why you need less metrics, but more segments
Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
Using Google Analytics as a starting point for marketing analysis
Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them