When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
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Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.
When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
When to use click attribution or Marketing…
When to use click attribution or Marketing Mix Modeling (MMM) for campaign measurement
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.