Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.
This is a great article that touches on key attribution and marketing mix optimization topics.
"The future of attribution is triangulated" says it all. As systems become more complex and harder to track, having your attribution sources developed will become key in effectively allocating budgets and keep growing!
This is a great article that touches on key attribution and marketing mix optimization topics.
"The future of attribution is triangulated" says it all. As systems become more complex and harder to track, having your attribution sources developed will become key in effectively allocating budgets and keep growing!
Definitely worth the read