Aditya Puttaparthi Tirumala from Zillow takes us through on how to build an AI co-pilot to help marketing teams make better and faster decisions from MMM insights.
Since the bottleneck has shifted from analytical speed to inquiry quality, what steps should we take to become the kind of MMM experts the future demands?
Thank you so much! Really insightful !
Since the bottleneck has shifted from analytical speed to inquiry quality, what steps should we take to become the kind of MMM experts the future demands?
“ Analysts interpret nuance that models can’t see - brand shifts, creative fatigue, or cultural moments. “
Also was really curious about this statement and how you think this looks in practice & day to day for analysts?