Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

Share this post

Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
Copy link
Facebook
Email
Notes
More

Measuring Incrementality in Performance…

Barbara Galiza
Oct 17, 2023
4

Share this post

Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Measuring Incrementality in Performance Marketing: The Key to a Confident CAC
Copy link
Facebook
Email
Notes
More

With new privacy legislation and features, attribution by itself doesn’t cut it. We cover how to measure paid campaigns' performances with incrementality testing instead.

Read →
Comments
User's avatar
© 2025 Barbara Galiza
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More