Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them
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Data Discrepancies in Marketing Sources: what…

Barbara Galiza
May 4, 2023
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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Data Discrepancies in Marketing Sources: what they are, why they happen and what to do about them
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Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to match and how do we achieve this?

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