Discrepancies between marketing sources can undermine trust in the data and lead to unnecessary investigations. Is it important for data sources to match and how do we achieve this?
Super Insightful Article barbara. The wasted time by teams due to an undefined discrepancy threshold by client teams hit home!! I've experienced it first hand whilst working for clients at my previous organization.
Super Insightful Article barbara. The wasted time by teams due to an undefined discrepancy threshold by client teams hit home!! I've experienced it first hand whilst working for clients at my previous organization.