Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)

Measuring incremental impressions, clicks and…

Barbara Galiza
May 7, 2024
5

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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
Measuring incremental impressions, clicks and conversions for Paid Search (Methodology + Google Sheet Template)

Paid Search has a risk of “cannibalising” Organic Search. I cover how to measure incrementality for this strategy. (Includes Google Sheet Template)

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