Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
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We’re all tired of measuring brand awareness campaigns with bogus metrics like CPM and Reach. Could “Attention Metrics” be the solution? We break down how they work.
Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
Measuring and Optimising Brand Awareness…
Measuring and Optimising Brand Awareness Campaigns with Attention Metrics
We’re all tired of measuring brand awareness campaigns with bogus metrics like CPM and Reach. Could “Attention Metrics” be the solution? We break down how they work.