Marketing measurement and analytics | 021 Newsletter

Marketing measurement and analytics | 021 Newsletter

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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
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How WeTransfer used a Growth Model to predict…

Barbara Galiza
Aug 8, 2024
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Marketing measurement and analytics | 021 Newsletter
Marketing measurement and analytics | 021 Newsletter
How WeTransfer used a Growth Model to predict marketing ROI and identify biggest revenue opportunities
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I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing teams.

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